Cameron is Back!

By now if you are somewhat of an internet junkie or you just like to leave your TV on to make yourself feel like you're not alone, you probably heard about A-List Hollywood Director James Cameron's coming out of a 12-year absence party and his next project titled, Avatar. Nope, it's not about cartoon versions of people suddenly coming to life. According to its official synopsis, the film is about an ex-Marine who is forced to battle the humans to save the alien civilization of 10-foot blue creatures called the Na'vi. Like any other Cameron films, the synopsis are always too simplified to contain the true magnitude of the film.

But that's the most interesting part about Cameron. He just doesn't let his movie or his stars promote his films. He has as much fun making his movies as it is promoting them in ways, or at least for this one, that no one has the balls to do.

To light a fire in our interest to go see his latest project, Cameron sat-out what he called "Avatar Day", or a movie trailer on steroids, on August 21st. "Avatar Day" was THE only chance for movie-goers to get their first look, or at least 15 minutes of the film, of Avatar in limited theaters nationwide capable of presenting 3D movies and the first teaser trailer on the web. Tickets were sold out in minutes and servers for presenting the teaser trailer crashed due to overflow of traffic. Does this guy know how to market or what?

I'm not saying Cameron is successful because of how he promotes his films (but he sure does it better than anyone). I think that Cameron has so much belief and passion in his work and in his stories that merely finishing production does not mean the end of his work. His formula for films never goes away from the theme of the best and the worst in being human (which he does so very well without being too harsh or too preachy). But the way he presents his stories and goes about telling people why his films should not be missed are an art form too complicated or too flattering for anyone willing to imitate.

Cameron have always had a love for technology (even if he says he's too socially technology unhip) and never shy about sharing his vision for the next "it" technology in Hollywood. He surely hasn't stopped yet. Avatar was shot entirely and will be shown entirely in the newest 3D technology that he helped develop. There have been movies presented in 3D, but I just have a feeling this movie will set a new standard in 3D more than everyone thinks.

I'm not the biggest James Cameron fan nor the biggest promoter of 3D movies. I think 3D has been misused as the reason to go see a 3D movie instead of, well, the movie. But, Cameron has always had the positive reputation when it comes to the newest technology in Hollywood and owns the best resumé in Sci-Fi world (The Terminator franchise and Aliens ring any bell?) that makes him and his films too hard to ignore.

From what I've seen so far in its 2-minute teaser trailer (below), Avatar is promising to be the next Sci-Fi mega-hit.